Kpler
Brand strategy | Stakeholder engagement | Personal branding | Visual and verbal identity
How possible feels.
Kpler is a best of breed data, analytics and technology platform for global trade professionals. The platform supports the energy trading ecosystem by providing the largest refinery of quality trading data, joining the dots across Commodities, Shipping, Power and CO2.
“Talisman Sparro’s strategic marketing capability was exceptional. They understood the broader market potential and Kpler’s proposition, helping us position successfully to disrupt the commodities trading industry and accelerate clean energy transition. Their empathetic and considered approach enabled them to manage multiple workstreams effectively.”
Power from simplicity.
The integrity, scale and relevance of their data, enables global trade professionals to make better informed decisions (on the journey to Net Zero). Providing transparency and driving efficiency to maximise performance across the entire value chain.
Many of the markets served are historically slow to evolve (shipping) or developing at a rapid rate of knots (power). Data is the key to managing change. Ensuring we de-risk investment and capitalise on the future transformation imminent across this interconnected ecosystem.
Supporting an M&A drive.
Kpler has the greatest depth and breadth of quality data in the market. Providing invaluable information that others cannot. Whilst also having the ability to visualise data in a meaningful way, they deliver actionable insight.
As with many industries, Kpler operate in a highly competitive landscape however there is very little in the way of strong positioning or differentiation. Kpler recognise the opportunity to build a brand as brilliant as their products will deliver a platform for their next phase of growth.
Our team worked closely with strategic partners and internal stakeholders to build solid foundations for Kpler's brand. They synthesized existing work and developed actionable real-time data and intelligence to position Kpler for sustainable growth.
