In just a few short years, Revolut has gone from a UK-based startup to a global fintech leader. Founded in 2015 by Nikolay Storonsky and Vlad Yatsenko, Revolut aimed to disrupt traditional banking with its app-based financial services. By offering seamless currency exchange, free international transfers, cryptocurrency trading, and budgeting tools all in one platform, Revolut provided a modern, customer-centric alternative to outdated banking systems. But behind this meteoric rise lies a carefully crafted marketing strategy that not only drove rapid growth but also attracted billions of pounds in investment.

Let’s explore how Revolut used marketing to secure investor confidence and become one of the most successful fintech companies in the world.

BrewDog’s strong and distinctive brand, combined with their innovative funding model, has not only resonated with customers but also attracted significant interest from traditional investors. In 2017, BrewDog secured a £213 million investment from TSG Consumer Partners, a private equity firm based in the United States, valuing the company at over £1 billion. This investment was a major milestone for BrewDog, cementing its status as a global leader in the craft beer industry.

Convincing your Chief Financial Officer (CFO) to allocate substantial resources to brand-building activities can be challenging. CFOs are typically focused on numbers, cost control, and immediate returns on investment (ROI). To secure their buy-in, it’s crucial to present a compelling case that connects brand investment directly to financial outcomes. Here’s how you can effectively provide your CFO with the information they need on the benefits of investing in your brand.

A strong brand is one of the most powerful tools a company can leverage when seeking investment. Companies with strong brands not only attract more customers; but also enjoy higher valuations and better terms when raising capital.

Brand MOAT is a concept that refers to the competitive advantage that a brand possesses, which protects it from competitors and allows it to maintain market share and profitability over time. The term “MOAT” originally comes from the idea of a moat surrounding a castle, serving as a defense mechanism against invaders. In business, a “moat” refers to any factor that gives a company a durable competitive edge.

As organisations grapple with evolving workforce expectations and a rapidly changing market environment, the importance of a well-defined and embedded Employee Value Proposition (EVP) cannot be overstated.

In the world of venture capital, the search for high-potential investments is relentless. While product innovation and market potential often take center stage during the decision-making process, there is another critical factor that can significantly impact the long-term success and value of an investment: brand equity. Investing in a company with a strong brand not only enhances its market position but also plays a pivotal role in increasing its overall valuation and exit potential.

The decision to rebrand or refresh your brand can have a significant impact on any high-growth business, and making the right choice is crucial.

A recent article from the IPA discusses the findings of the IPA/Brand Finance Investment Analyst Survey, highlighting that investment analysts consider brand strength crucial for a company’s success.

In the ever-evolving landscape of business, growth is the ultimate goal. However, achieving sustainable growth requires more than just a stellar product or service. It necessitates a well-defined, strategic brand positioning that not only differentiates your business but also resonates deeply with your target audience.