Your business has changed shape.

The story the market tells about it hasn't, and it is no longer yours to tell. Customers, investors and candidates have already formed a view, and it is a view of the company you used to be. Left alone, it starts to set your price. We rebuild the brand to carry what the business has become, and where it is taking you.

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Par Equity - Venture Capital

Every business hits a point where what built it won't carry what's next.

A funding round. A merger. A new market. A fresh mandate from the board.

The shape of the business changes, and the story the market tells about it falls behind. And it's no longer yours to tell. More and more, the first version of you a buyer meets comes from the AI they ask, and it describes the company you used to be.

That's an inflection point. Handled well, it's one of the highest-return moves a leadership team makes. Handled late, it's one of the most expensive.

FeedFront brand guidelines layout, including logo design, color palette, typography, and brand tone. Various sections detail visual identity and conceptual themes, with a prominent red and gray design scheme.

Strategy

Talisman Sparro Culture

Culture

Talisman Sparro Experience

Experience

Efficio - Procurement & Supply Chain Consultancy

  • Clare Elford - CEO, Clue Software

    “We’ve been working with Talisman Sparro for over a year and they have become an integral part of the Clue team. Initial engagement was to develop a high level marketing strategy to support us through our investment round and prepare for the scale up journey. The output highlighted the potential for Clue, swiftly progressing into a brand programme and a series of workstreams which included an interim CMO role. I have personally enjoyed building a positive relationship with the team and it’s been a really collaborative and productive process that has bought the whole business together and gives us a fantastic platform for global growth.”

  • Louise Whitaker - Head of Brand and Marketing, Circularity First

    “Working with Talisman Sparro has been extremely beneficial for our business and also great fun. It became immediately apparent that working with the team at Sparro House brings with it a wealth of experience, insight and perspective. They quickly grasped the opportunity we had identified for our business to align under a group structure and the quality of the thinking and the input they provided at the workshop stage was pivotal in shaping our approach. The outcome is a compelling brand proposition that has been crafted to engage with our target audience. We wanted to be bold in our approach to move sustainable IT up the agenda, but we recognised that building trust in our brand is going to be vital in this first stage.  The result is a brand that has a clear message, an engaging tone and a recognisable identity - we are delighted with the work and we’re excited to grow the movement for a more sustainable approach to IT.”

  • Mike Reid - Senior Partner, Frog Capital

    “Ultimately, the team acted as an extension of our own and their passion for our business was a key element in our success. Their marketing strategy created an infrastructure that enabled us to take our business to the next level and because of that, I’ve recommended them to a number of portfolio companies. They really are expert marketing partners for technology firms looking to establish themselves and grow.”

  • Lucy Haines - Marketing Director, Vertree

    “The team at Talisman Sparro are a pleasure to work with. They supported us with the delivery of a big rebranding project with a super tight deadline and helped us to get this across the line and delivered to a high standard. We really appreciated their professionalism, flexibility and attention to detail throughout the process!”

  • Richie Jones - CEO, vvast

    “The Talisman Sparro team have been instrumental in helping us reposition for growth during the past few months. Bringing a depth of market expertise and a wealth of commercial acumen to cement the vvast brand at the fore of our industry. Never short on initiative and a drive for delivery execution, they bring a genuine passion for the business, our brand and the shared belief we can change the retail space for good.”

  • Jens Pederson - CEO, Efficio

    “Working hand in hand over a number of months now, Talisman Sparro have become an integral part of the Efficio team. Helping us to shape the way we communicate our business strategy both internally and externally; working to support the articulation of our common purpose; and delivering the strategy to engage the team as we reposition the business for the next stage of growth. They have added greater value than a brand consultancy, become more embedded than an agency; and provided a fresh perspective that we can’t get working within the business. Always keen to find new ways to help move us forwards but actively listening and adapting as we grow from strength to strength.”

  • Hannah Wharrier - Digital MD at Clarion Events

    “The Talisman Sparro team first came to our attention through the great work with Webgains and how they’ve supported the wider affiliate industry as it goes from strength to strength. We were keen to find a partner who understood the market but could also bring innovation and a progressive approach to reposition the Affiliate Summit brand. We have since worked together to package up a number of new initiatives and have now introduced the team into the wider Clarion stable. Looking forward to a continued and successful partnership.”

  • Richard Quin - former COO, Kpler

    Talisman Sparro's strategic marketing capability was exceptional. They understood the broader market potential and Kpler’s proposition, helping us position successfully to disrupt the commodities trading industry and accelerate clean energy transition. Their empathetic and considered approach enabled them to manage multiple workstreams effectively.

Kpler - Commodity Trading

Latest blogs

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  • IIn the world of venture capital, the search for high-potential investments is relentless. While product innovation and market potential often take center stage during the decision-making process, there is another critical factor that can significantly impact the long-term success and value of an investment: brand equity. Investing in a company with a strong brand not only enhances its market position but also plays a pivotal role in increasing its overall valuation and exit potential.

  • Companies often find themselves at an inflection point when it comes to their brand identity. The decision to rebrand or refresh your brand can have a significant impact on any high-growth business, and making the right choice is crucial.

    But, do you mean rebrand or a refresh? What’s the difference between the two, and why might you not be ready for a full-blown rebrand?

  • A recent article from the IPA discusses the findings of the IPA/Brand Finance Investment Analyst Survey, highlighting that investment analysts consider brand strength crucial for a company’s success.

  • In the ever-evolving landscape of business, growth is the ultimate goal. However, achieving sustainable growth requires more than just a stellar product or service. It necessitates a well-defined, strategic brand positioning that not only differentiates your business but also resonates deeply with your target audience.