Par Equity
Brand Strategy | Brand Identity | Website | Collateral
Transforming venture capital in the North.
Par Equity, a well-established venture capital firm, has been a key player in the investment landscape of Northern England and Scotland. Known for its focus on technology-driven companies and a hybrid investment model, Par Equity has built a solid reputation among investors and entrepreneurs. However, as the firm grew, the need for a cohesive and strategically aligned brand identity became increasingly apparent to sustain competitive advantage and expand its market presence.
Uncompromising ambition.
Unleashing potential.
Through a well-executed strategic brand development program, Par Equity has successfully repositioned itself as a modern, innovative, and regionally-rooted venture capital firm. This strengthened brand identity will support the firm’s continued growth and expansion, ensuring it remains a key player in the venture capital landscape.
Together we build
While Par Equity had a strong track record, its brand was not fully reflective of its innovation-driven approach and commitment to regional development. The crowded venture capital market required Par Equity to stand out not only through its investment portfolio but also through a distinctive brand narrative. The strategic brand development program successfully repositioned Par Equity as a leader in the Northern UK venture capital scene with a clear, differentiated identity.
