Amazon Web Services (AWS)
Content Strategy | Tone of Voice | Messaging | Content & Collateral Development
Giving AWS their voice on sustainability
AWS, amidst fierce competition from tech giants like Apple and Google, needed to authentically communicate their sustainability mission without falling into the trap of green-hushing.
Talisman Sparro developed a comprehensive tone of voice and messaging framework focused on sustainability. This included creating a unique look and feel for sustainability topics within the AWS brand guidelines. The campaign targeted Chief Sustainability Officers, CTOs, and CEOs of multinational partner firms, aiming to educate and inspire them on how AWS cloud solutions can enhance business performance sustainably.
"Talisman Sparro's ability to operate within tightly constrained brand guidelines while delivering a unique proposition was invaluable. They ensured our sustainability message was authentic, grounded in data, and effectively communicated to senior stakeholders. Their strategic approach and stakeholder management were key to our campaign's success."
— Angharad West, WW GSI Partner Marketing
Sustainable business performance.
Developed as an evergreen campaign, key components included:
Thought-leadership series (long and short form content) providing an educational series targeted at key audience groups
Campaign landing pages tracking engagement throughout
Sales support material at all points of the campaign funnel
