Circularity First Group
Brand Architecture | Brand Strategy | Brand Identity | Website | Collateral
Spearheading Sustainability with Strategic Insight
Circularity First's mission to revolutionise sustainable IT found a perfect partner in Talisman Sparro. Our collaboration focused on developing a cohesive brand architecture and identity that truly represents the innovative and sustainable ethos of Circularity First and its subsidiaries. By aligning commercial goals with sustainability ambitions, we've set a new standard in the IT sector.
“Working with Talisman Sparro has been extremely beneficial for our business and also great fun. It became immediately apparent that working with the team brings with it a wealth of experience, insight and perspective. They quickly grasped the opportunity we had identified for our business to align under a group structure and the quality of the thinking and the input they provided at the workshop stage was pivotal in shaping our approach. The outcome is a compelling brand proposition that has been crafted to engage with our target audience. We wanted to be bold in our approach to move sustainable IT up the agenda, but we recognised that building trust in our brand is going to be vital in this first stage. The result is a brand that has a clear message, an engaging tone and a recognisable identity - we are delighted with the work and we’re excited to grow the movement for a more sustainable approach to IT.”
Louise Whitaker - Head of Brand & Marketing, Circularity First
Branding for a better future.
The brand proposition we developed together has successfully engaged Circularity First's target audience, leveraging our expertise in brand positioning, visual and verbal identity, and digital presence. This partnership highlights our commitment to fostering community engagement and driving positive change, showcasing our ability to transform sustainability goals into compelling brand narratives that resonate across industries.
